All color choices, down to the color of a brand font, have more than just a visual or aesthetic appeal- colors can trigger specific connotations and psychological associations within consumers. It’s hard to believe every color chosen by a brand is intentional, and part of a bigger strategy to get our attention. From the restaurants we choose to dine at, or the products we pick up off the shelves, to the clothes we wear-color plays an important role in marketing, and in our minds. When you think about iconic brands, such as Coca-Cola or Best Buy, what is it about their look that makes a mark on your brain? Is it their unique font or bold logo? Or is it the color of their brands that never leave your mind? We see brand colors everywhere we go, and although they all feature a variation of the colors we can all recognize, the colors are unique to each individual brand.
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